Birkenstock and Taller Jacobo y María Ángeles (TJYMA) are two brands that share the same philosophy and commitment to offering socially responsible products and carrying out the best management of natural resources to obtain their raw materials.

In September 2020, the brand recognized in the fashion industry for its comfort and design partnered with TJYMA in a creative synergy that resulted in a collection of 336 unique pairs of sandals. Each pair intervened with the dedication and perfection that characterizes each shape, line, and stroke with which we decorate our wooden figures known as “Tonas and Nahuales”. The collection was available exclusively in the online store and some Birkenstock boutiques in Mexico City.

This collaboration goes hand in hand with our bio-conservation project “Palo Que Habla” (PQH), dedicated to the regeneration of the ecosystems in the Ocotlán Valley through the reforestation of the copal tree, a native species of our territory and the raw material we use to carve our wooden figures. In addition to paying homage to Mexican culture and its artisans, the main objective of this collaboration was to enhance PQH’s productive capacity.

Birkenstock earmarked one hundred percent of the profits generated from the sale of this collaboration to the construction of a forest nursery with the capacity to produce 50,000 trees per year. These trees will be reforested in San Martin Tilcajete and neighboring communities, sequestering carbon, generating fertile soil, recharging aquifers, and above all guaranteeing the continuity of the trade.

Thank you, Birkenstock Mexico, for sharing and promoting our vision, and social and environmental commitment.

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